In 2008, in a small NYC studio, Amanda Uprichard, the brand, came to life. It was started by Amanda Uprichard, a born pioneer and rogue fashion enthusiast who moved through the fashion scene of innovation, fun and freedom. Eventually, Amanda made the decision to nurture her creativity launching a brand that spoke to all of the beauty and adventure that fashion represented to her. She also sought to create styles that allowed women to look amazing and feel sexy and powerful.
AMANDA UPRICHARD is a contemporary women's fashion brand known for creating statement pieces in luxe fabrics and bold hues. Living life to the fullest.She designs for the woman who is relentless in pursuit of her dreams. Whether attending her best friend's wedding, a happy hour celebration or on vacation. She stands out in unapologetically feminine pieces that Amanda creates. We live for and create clothes for the wild ones. The one with the ideas. She gets it done, but on her own time of course.