“When you love what you do, you will never work a day in your life”, says industry icon, Heidi Cornell-McKenna, Founder and Creative Director of Young Fabulous & Broke. Heidi is a self-made, business woman, who grew up in a small town in the Pacific Northwest, with a wanderlust for life and adventure. She cut her teeth in the fashion industry at a young age, modeling in Europe and Japan, later working for Calvin Klein, and various Contemporary Fashion Labels, before embarking on her own entrepreneurial adventure here in Los Angeles, starting Hollywood Starlet in 2001. Heidi was the quintessential, young, fabulous, and broke girl; living a fabulous life, as a young independent professional in Hollywood, with an expensive shoe and handbag habit! One evening, sharing drinks with friends, they pointed this out to her calling her a “Young Fabulous & Broke Girl”. This fearless, free spirit, realized then, that she wanted to rename her business, and thus created, Young Fabulous & Broke.
Heidi is a Mother of three, living in the Hollywood Hills, never working a day in her life, because she loves what she does, and loves that what she creates, makes others feel fabulous!
Launched in 2001, Young Fabulous & Broke has grown to be a favorite amongst young Hollywood starlets, and professional women all over the United States. Influenced by laid back, California culture, and young Hollywood, YFB embodies casual, contemporary cool, and subtle sensuality. Designed for the free- spirited, young at heart woman, YFB’s Hallmark, is blending artisan wash techniques, with romantic, and contemporary bohemian, silhouettes, never sacrificing quality and attention to detail. YFB has trusted partners overseas, that are WRAP Certified, holding the highest standards of ethical business practices